5 Major Event Planning Problems and How To Solve Them

Event Planning takes a lot of work, time, and dedication. With guest lists, catering arrangements, or planning the decor of the venue, there are a million and one details that need to be coordinated and scheduled.

In this article, find out major event planning problems and how you can solve them.

1. Overspending

Many people who don’t have any event planning experience overspend when they are organizing a corporate event. Instead of planning before spending the money, they plan and spend as they go and thus end up spending a lot more than the allotted budget. They realize their mistake after they have made all the preparations and by then, it is too late.

To avoid this problem, you should always frame a corporate event budget beforehand. You should consider your budget before making a decision. For instance, when you are selecting a venue, you should consider the total cost of the location. If the venue is too expensive for you, select another less luxurious location. You should also research event supplies and determine how much you can afford to spend on catering, entertainment, and other essential activities.

2. Picking the Right Venue

Your clients will not necessarily have access to all the contacts you do or have as much experience planning events. If this is the case, they will turn to you for guidance when picking a venue for a function.

It can, however, be difficult to dissuade a client from a particular venue they have fallen in love with, even though you know the venue isn’t compatible with their budget or is better suited to a corporate event than a private party.

The best tip for this is to do extensive research on the potential venues your client is interested in, and to do a physical site visit of those you think will meet their needs, both financial and otherwise. Often, a client is not able to see the bigger picture in the same way that you have been trained to.

3. Not Enough Attendees

As Event organizers, we often find effective marketing to be a huge obstacle because sometimes it can be difficult to reach out and engage with the right audience. I have learned to utilize a CRM system and take advantage of personalized email marketing which has significantly helped to promote my event. It allows you to productively communicate with your target audience and achieve a maximum turnout rate.

4. Running Out of Time

I remember an event planner friend who always used to think that he had enough time to pull off his next event. And he always ended up thinking, why didn’t he start planning sooner? Are you also like my friend?

Therefore it is advisable to plan as soon as possible by outlining your short-term vs. long-term goals. Depending upon the complexity of your goals, figure out a specific time to touch base on your progress on the calendar.

5. Too Many People

If you’ve got a larger than expected crowd, well, your marketing tactics did wonders! Congratulations!

While a large crowd is what every planner dreams of, but having them at the same place would require some kind of crowd control, and hence it is important to understand the dangers of it. Be ready with adaptive strategies that can keep a large crowd organized with proper signage in the entire event venue.

Finally…

The good news is there is one common thread connecting all of these top event planning challenges; they are completely avoidable. Sign up for this Event planning course which will give you the ability to take charge of event planning and wow your guests or delegates with a truly exceptional experience.