Brief Description

In the role of General Manager of Digital, Brand, and Marketing, you will be a key driver in developing and executing our digital commerce and marketing strategy. This critical position requires a leader with a visionary mindset, adept at blending digital marketing expertise with strong business acumen. Your focus will be driving revenues, enhancing customer engagement, and upholding our brand integrity. Your strategic initiatives will be crucial in advancing our digital platforms, optimizing online customer experiences, and fostering a culture of innovation, all aligned with our corporate objectives.

Detailed Description

Digital Retail

• Vision and Strategy Development: Craft and implement a forward-thinking strategy for digital commerce, aimed at achieving online sales and conversion goals.
• Digital Marketing Leadership: Spearheaded digital marketing campaigns to expand business reach, enhance customer engagement, and promote our product range effectively.
• Platform Experience Management: Steers the evolution of our digital platforms, ensuring a seamless, user-friendly experience that resonates with our customers.
• Optimization of Online Acquisition: Implement robust strategies for online customer acquisition and conversion rate optimization, driving the growth of our direct online business.
• Digital Payments Strategy: Oversee and refine the digital payments strategy, balancing the drive for digital commerce growth with the efficient management of payment-related costs. 

Brand& Marketing

• Annual Marketing Plan: Oversee the execution of a dynamic annual marketing plan, aligning it closely with our business goals.
• Campaign Development and Implementation: Led the creation and rollout of innovative marketing campaigns, designed to elevate brand awareness, and stimulate revenue growth.
• Market Research and Analysis: Direct comprehensive market research activities, interpreting data to inform strategies and forecast market trends.
• Sales and Marketing Alignment: Collaborate extensively with the sales department to ensure a cohesive approach between sales and marketing activities.
• Brand Standards Compliance: Maintain the integrity and consistency of our brand across all marketing and communication channels.

 people management

•  Build and mentor a high-caliber team of marketing and digital retail professionals, fostering an environment of excellence and growth.
•  Provide continuous feedback and development opportunities, ensuring your team consistently delivers high-quality results.
• Innovation and Improvement  Culture: Cultivate a culture of innovation within the team, encouraging creativity, knowledge sharing, and collaborative problem-solving.
• Ensure your team has access to the necessary skills, resources, and support to excel in their roles.

Budgeting

• Budget Management: Create and oversee the marketing department’s budget, ensuring effective allocation of resources and adherence to financial constraints.
• Expenditure Monitoring: Regularly monitor and analyze departmental spending, addressing any discrepancies or potential risks.
• Budget Proposals: Prepare and justify proposals for additional budgetary needs, aligning them with the company’s financial policies and strategic objectives.

 Reporting

• Performance Reporting: Deliver insightful and regular reports on the department’s commercial and marketing performance to senior management.
• Report Accuracy and Insight: Ensure all reporting is accurate, offering actionable insights and presented clearly and concisely.
• Process Evaluation and enhancement: Continually assess and refine the effectiveness of reporting processes, implementing improvements as needed.

Job Requirements

• A bachelor’s degree in commerce, Marketing, Business Administration, or a related field is required. A master’s degree in a related field is highly desirable.
• Demonstrated ability to lead and manage high-performing teams, focusing on fostering talent and encouraging professional growth.
• Exceptional analytical skills, coupled with the ability to solve complex problems and capitalize on revenue growth opportunities.
• Outstanding communication and interpersonal skills, essential for building strong internal and external relationships.
• Experience in managing digital marketing, e-commerce, and revenue management functions is advantageous, as is familiarity with the aviation industry and its regulatory landscape.
• The capacity to thrive in a dynamic, fast-paced work environment.
• Experience in managing digital marketing, e-commerce, and revenue management functions is advantageous, as is familiarity with the aviation industry and its regulatory landscape.
• Adaptability: The capacity to thrive in a dynamic, fast-paced work environment.
• At least 10 years of experience in marketing and commercial management.

How To Apply

Click Here To Apply

Closing Date: 06-Dec-2023