KFC/HRA/MM/2023

Reporting to the Chief Executive Officer, the officer will be responsible for marketing the Kenya Film Industry both locally and internationally.

Duties and Responsibilities

• Initiating development, implementation and review of marketing plans, policies, strategies, guidelines, standards and procedures;
• Coordinating development, promotion and marketing of the film industry in the local and international markets;
• Promoting and marketing Kenya locally and internationally as a filming destination;
• Managing the creation and planning of marketing campaigns for the film industry;
• Formulating and implementing promotional and advertising strategies in liaison with distributors, film studios and filmmakers;
• Liaising with local and foreign producers and distributors for marketing and promotion of film industry;
• Coordinating market research on current trends in the film industry;
• Promote preference and demand for local productions among Kenyan audiences
• Coordinating organization of festivals and events to market and celebrate the Kenyan film industry; and
• Coordinating monitoring of the digital media and editorial calendar to ensure content is timely, relevant and engaging.

The successful candidate must:

• A minimum of ten (10) years’ relevant work experience, five (5) of which should have been in a management position;
• Have Bachelors degree in any of the following disciplines: Marketing, Business Administration/Management, Finance, Commerce or equivalent qualification from a recognized institution;
• Have Masters degree in any of the following disciplines: Marketing, Business Administration/Management, Finance, Commerce Strategic Management or equivalent qualification from a recognized institution;
• Be a member of a professional body where applicable;
• Have Certificate in Management course lasting not less than four (4) weeks from a recognized institution;
• Be Proficient in computer applications;
• Demonstrated a high degree of professional competence, managerial and administrative capability as reflected in work performance and results; and
• Meet the requirements of Chapter Six of the Constitution