Top 4 Digital Marketing Opportunities Available After Completing Training

What digital marketing opportunities are in high demand? You may ask. Is a career change to digital marketing a positive step? Digital marketing is the center of almost every company’s marketing strategy.

So, if you are wondering if the digital marketing profession is the right career option for you, then you are at the right place.

We will discuss various digital marketing opportunities you can take on after completing a digital marketing course and how to break into this field or progress to become a great digital marketer.

Most In-Demand Digital Marketing Roles in Kenya

To be clear, you don’t need to limit yourself to one specialty. Many skills overlap, and having a solid base in multiple areas of marketing can increase your desirability as a job candidate in any digital marketing position.

1. Digital Marketing Officer/Assistant

This role can be broadly defined as a professional who works to promote brands and products through digital means.

In this position, one will likely wear many hats, from email marketing to content marketing to social media marketing.

2. Social Media Manager/Strategist

A social media manager helps the brand communicate with its customers across various social media channels. Their role also involves building and managing the brand’s community.

Note that the social media channels relevant to a brand may be different from another. It might be LinkedIn, Facebook, Twitter, Instagram, or any other social media channel.

The channel does not matter; the storytelling matters. So, if you are a great storyteller and an internet junkie, the social media manager’s role is the right option for you.

3. Content Marketer/Writer

Content writers usually create relevant, interesting, and timely content that appeals to and engages customers on all digital frontiers, from a brand’s social media channels to its website.

This content isn’t limited to promotional advertising only. Often, it encompasses educational and informative articles and other written work that establishes a brand as a thought leader in its field.

4. SEO Content Writer/Expert

The role of an SEO expert is to generate organic traffic for the brand using On-page and Off-page SEO techniques. SEO marketing, or search engine optimization, is one of the most widespread and in-demand skills in the digital marketing profession.

In essence, SEO marketing is all about designing and creating content to rank highly in search engines when consumers ask brand-relevant questions and industry-applicable searches.

In conclusion,

The digital landscape is almost endless, and as a result, the digital marketing industry is full of opportunities for creative-minded professionals. Since companies are trying to engage customers by using the immense power of the internet, they have to employ several people in different roles to help with this purpose.

If you’re ready to develop expertise in one or more specialties to support your digital marketing career progression, check out our digital marketing training today.