4 Useful Skills You Should Add to Your CV As a Digital Marketing Professional

As a digital marketing professional, how should your CV look like? I recently talked to some CV writing experts at Corporate Staffing Services and was shocked to find out that an average digital marketing role attracts an average of 250 applicants.

So, as a digital marketing professional, you are expected to submit a CV that will make you stand out of the pool of applicants.

Now, while having a degree and impressive work experience is ideal for any digital marketing role in Kenya today, building some tech skills is an excellent way to immediately bolster your CV, even if you’re just entering the employment market.

The technical skills you choose to learn should reflect your career goals, but don’t be afraid to step out of your comfort zone.

That is where the digital marketing short course comes in. In this day and age, the more you know, the more valuable you are.

Here are some useful skills you learn in a digital marketing course that you can add to your CV as a digital marketing professional to make you stand out.

1. Search Engine Optimization (SEO)

SEO is important for any business. It is much more than just ranking your website on search results for a particular search query. Due to the continuous updates in the search algorithm, SEO techniques are evolving.

To compete as a candidate for a high-paying digital marketing job, you must have technical SEO skills, including server-side settings, sitemaps and server response codes.

Including SEO Expertise in your CV will make you a highly sought-after candidate.

2. Social Media Expertise

In this digital age, everyone is online. Having a curated presence on social media is great not just enough.

You can also strive to understand the types of tools businesses use to manage social media even though you are not in the communication or marketing department.

It just puts you in a good light and makes you appear more resourceful than your peers.

3. A Keen Eye For Creativity

Digital marketing requires you to take a product or service and talk about it uniquely about 150 times a year (assuming you have three social media posts per week, the average number that we post on behalf of clients).
As a digital marketer job seeker, you need to examine a product or service and identify what others don’t, then present this perspective to the employer.

This is what I call being creative.

4. Writing and Editing Skills

Writing may not be your strong point, but when you sign up for a digital marketing course, you will understand that content is at the heart of digital marketing.

Writing and editing are more than just producing articles for blog posts and landing pages. They are about connecting with your target audience using relevant messages and convincing them to take your desired action. 

Incorporating writing and editing skills in your CV will make you stand out because having relevant and well-written copy and content is a must for every digital marketer.

In Conclusion;

Digital marketing is one of the best fields to be in. If you achieve mastery in the digital sphere, then there is no limit to growing, learning and achieving big.

So what are you waiting for? Sign up for our upcoming Digital Marketing class and gain these skills today. Also, contact our professional CV writers to draft a professional CV suitable for a digital marketing professional.