5 Ways to Streamline Your Digital Marketing Campaigns
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5 Ways to Streamline Your Digital Marketing Campaigns
Grace, a small business owner reached out to us. She was enthusiastic and had wonderful products but was not making the sales she desired. As we went through her social media and website, we could see she was running ads and had well laid out profiles. So, what was the problem?
We realized she needed a more focused approach. She joined our Digital Marketing course and learned how to set objectives and maximize her marketing.
Armed with new knowledge, Grace used the targeted approach, in that, her advertising campaigns reached the right people at the right time.
The result? Grace’s brand picked up and she had new customers streaming in and her sales started to grow.
Ready to do the same? Let’s dive into the different ways of streamlining your digital marketing campaigns:
1. Establish your marketing goals
The first step to streamlining digital marketing campaigns is to create goals that your business can achieve. You should develop SMART goals: specific, measurable, attainable, realistic, and time-bound.
Setting clear and realistic goals can also help you identify which metrics and KPIs to track.
For example, if your goal is to increase brand awareness, the metrics you would use to track your progress could include impressions and views instead of clicks and conversions. This will help keep your eye on what matters as you launch and track your digital marketing campaigns.
2. Assemble a team
To help ensure your digital marketing efforts are successful, you need to have a well-organized and cohesive team that works well together. Ideally, you should have a team that’s comfortable both collaborating and working independently. Everyone should be on the same page when it comes to the ultimate goal of your campaigns. At the same time, each member of your team should know what their specific role entails in relation to everyone else’s.
Some members of a winning team may include content creation experts, SEO specialists who can identify the best keywords, and social media managers who can share content and regularly engage with your followers.
Conduct a marketing audit
Based on your goals and available budget, you should conduct a marketing audit to help identify the best opportunities for your brand. Through an in-depth audit, you can determine which channels to utilize and the best ways to optimize them to achieve your goals.
You may find that digital video ads and retargeting ads are the best way to boost brand awareness for one campaign. Meanwhile, writing informative blog posts and other educational content might help you nurture leads via email marketing campaigns.
4. Gather data
To help you understand how your digital marketing campaigns are performing throughout, you need to gather relevant data that gives you ample insight. You’ll want to look at specific metrics depending on the stage of the buyer’s journey your prospects are engaging with at the moment. The different stages include the awareness stage, when people are doing initial research around a problem and possible solutions. From there, prospects enter the consideration stage when weighing the options available to them. When they’re ready to make a buying decision and settle on a company, they’ll enter the decision stage.
At the awareness stage, you might look at impressions and clicks that indicate how many people are learning about your brand in a brand awareness campaign. In the consideration stage, metrics to look at could include conversions or email subscriptions as people enter the sales funnel, turning into leads. At the decision stage, the most important metric would be sales as you convert leads into customers. Based on these metrics and how they correspond with your goals, you may determine that you need to optimize your campaigns for better performance and to increase ROI.
5. Integrate multi-channel efforts
Another way to streamline your digital marketing and increase ROI is to integrate tactics. For instance, using both SEO and PPC campaigns can help you maximize your reach via search engines and ads. While SEO helps you rank organically with good keyword optimization and other practices, PPC can help you secure ad placements to boost visibility. You can also combine social media and email marketing to connect with audiences in a variety of ways.
Ultimately;
By streamlining your digital marketing efforts with clear goals, a reliable team, relevant in-depth data, and multi-channel efforts, you can enjoy the success you’ve always wanted to experience.
Do you want to leverage digital marketing and grow your business? Let us make it simple for you! Sign up for this Digital Marketing course today!
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